Studio Coffee Roasters
UI/UX Design, Brand Strategy
Spring of 2024
Studio Coffee Roasters’ rebrand refines its identity with a modern yet approachable aesthetic. Warm neutrals, clean typography, and tactile materials create a sense of craftsmanship and care. The updated brand presence—from packaging to signage to a website—feels effortless and cohesive. This refresh invites both regulars and newcomers to experience coffee in a thoughtfully designed space.
Problem
The original identity of Studio Coffee Roasters felt a little too minimal and didn’t fully capture the warmth or personality of the space. It lacked the visual cues that make a brand feel welcoming, especially for a café that’s all about community, comfort, and craft.
Research
I looked into other independent cafés and coffee brands that successfully balance modern design with warmth. I paid close attention to how color palettes, textures, and typography influence the overall tone of a brand. I also explored how packaging and in-store elements contribute to a cohesive experience that feels both intentional and inviting.
Problem
The rebrand introduces a modern yet cozy visual identity. I leaned into warm neutrals, tactile materials, and clean typography to create a look that feels handcrafted and easygoing. From packaging and signage to the website, every touchpoint was designed to feel cohesive and thoughtful. The refreshed brand invites both longtime regulars and curious newcomers into a space that feels stylish but never cold—just like a great cup of coffee.
