SereniTea
UI/UX Design, Brand Strategy, Marketing
Fall of 2024
SereniTea is a thoughtfully crafted tea brand that blends tradition with sustainability. Each subscription box includes premium tea blends, eco-friendly packaging, and seeds to grow your own herbs at home. Beyond the box, SereniTea builds community through elegant tea events and sustainability talks—all accessible through the website I designed. The brand encourages mindful consumption and meaningful connection through every detail.
Problem
A lot of tea brands focus on either tradition or sustainability, but rarely both. It’s easy for the experience to feel transactional—just another product on a shelf—rather than something intentional or engaging. I wanted to create a brand that feels more connected and mindful, both in how we consume and how we care for the environment.
Research
I looked into subscription-based models, sustainable packaging options, and how people connect with rituals like tea drinking in a modern context. I also studied branding strategies that balance elegance and warmth to make sure the visual identity matched the calming, intentional experience I was aiming to create. Learning about community-driven events and the role of storytelling in customer engagement helped shape the structure of the brand and website.
Solution
SereniTea is a subscription-based tea brand that brings together premium blends, sustainable packaging, and a deeper connection to nature through plantable seed tags. The brand identity combines deep blue and gold for a warm, sophisticated feel, paired with hand-drawn botanical illustrations. Everything—from the packaging to the website—was designed to create a serene, thoughtful experience that invites both reflection and community.
